Brand Identity

Brand Identity is the starting block for corporate design, it is the foundation from which all related brand themes will stem. It is essentially a promise and should embody the company’s philosophy and goals. To any business Corporate Identity is a powerful asset and one of which immediate perceptions regarding a company’s stature, performance and ability to deliver are formed. It is the pivot on which your potential new business hangs. Therefore it is not surprising that it should be approached with more than a little consideration.

Whatever your requirements we can work with you to develop a strong corporate image that is easy to manage and will position you within your target market. Every year we help businesses of all sizes to Brand themselves effectively and we can tailor your requirements to a budget. We will present you with the best solution possible but always supported with a range of alternatives.

The Logo Design Process

When creates a logo, a design process is following to ensure that the final design suits the needs of  the clients. A usual logo design process having the following steps like Design Brief, Research, Reference, Sketching and concept developing etc. Lets see the example of our Logo Design Work for ‘Second Innings Academy’ , a leading Gate Coaching Academy in South India.

Logo and Typeface


Logo Details

After selecting the Logo and typeface, its now time to choose the colors for the logo. All the colour combinations were put on the colour psychology. Here the client selected the blue combination. Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body.

Colour options

Final selected Logo